In the ever-evolving landscape of digital entertainment, few groups have captured audiences’ hearts quite like The Try Guys. 

From their humble beginnings at BuzzFeed to building a multi-million dollar independent empire, their journey represents the perfect blend of creativity, entrepreneurship, and authentic content creation.

Who Are The Try Guys?

The Try Guys burst onto the digital scene at BuzzFeed in 2014, quickly establishing themselves as pioneers in experimental content creation. 

What started as four friends willing to try anything on camera evolved into one of YouTube’s most successful entertainment brands. Their unique approach combines vulnerability with humor, tackling everything from serious social issues to lighthearted challenges.

Their core philosophy centers on pushing personal boundaries while maintaining authenticity. Whether they’re experiencing labor pain simulation, learning professional ballet, or exploring cultural traditions, The Try Guys bring a distinctive blend of humor, education, and genuine emotion to their content.

Core Content Pillars:

• Challenge-based videos
• Educational content
• Personal documentary series
• Food and cooking experiments
• Athletic endeavors
• Cultural exploration

The Evolution of Their Brand

The group’s transformation from BuzzFeed employees to independent content creators showcases their business acumen. 

They’ve successfully navigated the challenging waters of digital entertainment while building a brand that resonates with millions worldwide.

Year	Major Milestone	Impact
2014	BuzzFeed Launch	Initial viral success
2018	Founded 2nd Try LLC	Independence achieved
2019	Book Release	NYT Bestseller status
2020	Podcast Network Launch	Audio content expansion
2022	Production Company Growth	Industry recognition
2024	Multiple Business Ventures	Diversified revenue

Meet The Try Guys: Member Profiles

Eugene Lee Yang: The Creative Powerhouse

Eugene Lee Yang has emerged as more than just a content creator; he’s become a powerful voice in the entertainment industry. His journey from BuzzFeed video producer to acclaimed director and LGBTQ+ advocate exemplifies the group’s evolution.

Professional Achievements:

• Directed award-winning short films exploring identity and culture
• Pioneered innovative visual storytelling techniques
• Created viral content addressing social issues
• Developed signature production style

Personal Brand Development:

1. LGBTQ+ Advocacy Work
   • Produced groundbreaking coming out video
   • Raised substantial funds for LGBTQ+ organizations
   • Speaks at major equality events
2. Directorial Projects
   • Short films gaining festival recognition
   • Music video productions
   • Documentary-style content

Current Ventures:

• Net Worth (2024): $2 million
• Production company involvement
• Speaking engagements
• Brand partnerships

Keith Habersberger: The Musical Comedian

Keith has masterfully combined his love for food, music, and comedy into a unique personal brand. His journey illustrates how authenticity and passion can drive success in the digital age.

Business Ventures:

1. Food Empire
   • Keith’s Chicken Sauce line
   • Restaurant collaborations
   • Food review series
2. Musical Career
   • Lewberger comedy trio success
   • Tour performances
   • Album releases

Content Creation:

• Food challenge videos
• Musical comedy specials
• Collaborative projects
• Net Worth (2024): $2.5 million

Zach Kornfeld: The Creative Visionary

Zach’s journey stands out for its combination of creative innovation and personal vulnerability. His openness about chronic illness has helped destigmatize health discussions in digital media.

Entrepreneurial Ventures:

1. Zadiko Tea Company
   • Premium tea blends
   • Direct-to-consumer model
   • Community-focused marketing
2. Health Advocacy
   • Chronic pain awareness
   • Mental health discussions
   • Community support initiatives

Creative Contributions:

• Innovative video concepts
• Series development
• Brand partnerships
• Net Worth (2024): $2 million

The Try Guys’ Career Journey

Breaking Free: The BuzzFeed Exit

The 2018 decision to leave BuzzFeed marked a pivotal moment in The Try Guys’ career. Forming 2nd Try LLC wasn’t just about independence – it represented a strategic move to build a sustainable entertainment empire.

Key Transition Elements:

1. Business Infrastructure
   • Established production facilities
   • Built core team
   • Developed content management systems
   • Created distribution networks
2. Creative Control
   • Custom content strategy
   • Brand voice development
   • Production quality standards
   • Editorial independence

The transition period brought unique challenges:

• Managing startup costs
• Building production capabilities
• Maintaining content schedule
• Retaining audience loyalty

Content Creation and Expansion

The Try Guys have mastered the art of content diversification. Their strategy encompasses multiple platforms and formats, creating a comprehensive entertainment ecosystem.

Content Portfolio:

Platform	Content Type	Release Schedule	Impact
YouTube	Main channel videos	Bi-weekly	Primary revenue
Podcast	TryPod episodes	Weekly	Audience engagement
Social Media	Behind-the-scenes	Daily	Community building
Books	Published works	Annual	Brand extension
Live Events	Tours & shows	Seasonal	Direct fan interaction

Innovation in Digital Entertainment

Their approach to content creation has set new industry standards:

1. Production Quality
   • Cinema-grade equipment
   • Professional editing
   • Original music
   • Custom graphics
2. Storytelling Techniques
   • Personal narratives
   • Educational elements
   • Comedy integration
   • Social commentary

Financial Success and Brand Value

The Try Guys have built a remarkable entertainment enterprise with diverse revenue streams.

Revenue Breakdown:

1. Digital Content
   • YouTube ad revenue
   • Sponsored content
   • Platform partnerships
   • Streaming deals
2. Merchandise and Products
   • Clothing line
   • Accessories
   • Limited editions
   • Collaborative products
3. Business Ventures
   • Food products
   • Tea company
   • Production services
   • Consulting work

Brand Partnerships and Collaborations

Their success in attracting major brand partnerships demonstrates their market value:

• Corporate sponsorships
• Product integrations
• Event collaborations
• Educational partnerships

Impact on Digital Media

The Try Guys have influenced digital content creation in several ways:

1. Content Innovation
   • Experimental formats
   • Genre-blending
   • Interactive elements
   • Community involvement
2. Business Model
   • Creator independence
   • Revenue diversification
   • Brand development
   • Team structure
3. Industry Standards
   • Production quality
   • Transparency
   • Creator ethics
   • Community engagement

Future Prospects and Projects

Looking ahead to 2024 and beyond, The Try Guys continue to evolve:

Upcoming Initiatives:

1. Content Evolution
   • New series development
   • Platform expansion
   • Format innovation
   • International content
2. Business Growth
   • Product line expansion
   • Market development
   • Strategic partnerships
   • Investment opportunities
3. Community Building
   • Fan engagement programs
   • Interactive experiences
   • Educational initiatives
   • Social impact projects

Legacy and Influence

The Try Guys’ impact on digital entertainment extends beyond content creation:

1. Industry Innovation
   • Creator-owned businesses
   • Content monetization
   • Brand development
   • Community engagement
2. Cultural Impact
   • Gender norm challenges
   • Mental health awareness
   • LGBTQ+ representation
   • Cultural exploration

Frequently Asked Questions

What’s the secret to The Try Guys’ success? 

Their success combines authentic content creation, business acumen, and strong community engagement while consistently innovating their approach to entertainment.

How do The Try Guys make money? 

They generate revenue through multiple streams including YouTube ad revenue, merchandise sales, brand partnerships, book sales, live events, and various business ventures.

What’s their most popular content? 

Their most viewed content includes challenge videos, cooking experiments, and personal documentary series, with some videos reaching tens of millions of views.

How has their content evolved since leaving BuzzFeed? 

Since independence, they’ve expanded into more personal storytelling, documentary-style content, and professional productions while maintaining their signature experimental style.

Conclusion

The Try Guys represent a new generation of digital entrepreneurs who’ve successfully combined creative content with business acumen. 

Their journey from BuzzFeed employees to independent content creators demonstrates the evolving nature of digital entertainment and the power of authentic storytelling.

As they continue to grow and innovate, their influence on digital media and content creation remains significant. Through their combination of entertainment, education, and entrepreneurship, The Try Guys have built a lasting legacy in the digital entertainment landscape.